Ligaya Tichy on How Startups Grow

This is pretty spot on to my experiences. I do think there are ways to counteract this risk aversion to some degree. And I think Shutterstock has done a pretty good job of it.

Julie Horvath What were a few of the biggest changes you saw with these companies as they grew? Ligaya Tichy So, in the early stages, I started at yelp it was 10 people and Airbnb was 12ish, and the passion index is high when companies are young because they can’t pay anybody market salaries. So the people who want to work there are people there love these products. And so there is this incredible excited and this sort of energy in these offices. And as the company scales and there is more pressure to prove the product and grow. Then you need operations people. And a sort of hierarchy emerges, and operations emerges are really good at executing and incredibly smart, but they don’t… At this point you you are past series seed and at your series b or something like that. And you can afford salaries. And they are not doing because they love your company so much, they are doing it because it’s a great career opportunity or they like your product and they see some long term potential. And then the company keeps scaling and and you just need work horses. you need people to do jobs. And so you fill those role. and you are growing growing very quickly. And so you just hire people who are good at filling one particular function. They may not necessarily be the sort of crazy creative people at the beginning that like wearing multiple hats. And what happens is that your role changes. before it was really creative and kind of chaotic and some people really like that. And as the company gets larger. Your role gets more and more structured and it gets narrower. And some people like that because they like to focus and other people go like, “Hey wait this isn’t what I signed up for!”. And there is this attrition. There are just new classes of people come in and some people drop out. And as an early person it sucks when the people you love so much leave because they are what galvanized you every day to be there. Because you were building something together. But this is the natural course of things. and you know I think me personally I figured out I am am an early stage person. when the company gets big it’s great but I don’t know what to do in those kinds of environments. I don’t want to be a middle manager. i like the chaos. I like building foundations. i like the unknowns and i like to experiment. And you don’t get to do that. The companies get much less risk averse.

Fixing Google Analytics self referral problem

If you are using Google Analytics you might see your own site listed as a referrer. Most commonly this is the case of having the same tracking code across multiple domains.

In the past this problem was mind numbing difficult to solve. Luckily Google has made this dead easy to fix with it’s new Universal Analytics. Sadly if you have an old Analytics account you can not convert it, but do not worry you can still keep that old tracking code on your site and track to both places.

Once you have set up your new Universal Analytics account you can follow the development guide to get it integrated on your site. Universal Analytics has a ton of new features and is well worth the time to set up.

The Fix:

In your universal Account go to the admin section. Find the “Tracking info” section. In that section there should be a option called “Referral Exclusion List”. Here you may list ANY url that you do not wanted to be listed as a referrer. And that is all it takes.

This does not fix old data and will simply stop this problem from happening in the future. Also the fix is not instantaneous. Each day the number of referals from the url you just added to the ”Referral Exclusion List” will show fewer and fewer visits. In my experience it could take one or two weeks for the problem to be totally fixed.

Youtube Stars Joey and Meghan to be in CBS Show The Amazing Race

The biggest news from a youtube creator since annoying orange got it’s own tv show. Meghan Camarena of Strawburry17 and Joey formerly of WinterSpringPro and now his personal channel JoeyGraceffa are going to be on The Amazing Race. And what a great team they will be (or were as the show has already been filmed).

While exciting news for the youtube community who hunger for broader recognition and validation no one is surprised that these two have made such a deal. Both Meghan and Joey are growing stars with a lot of energy and know for their hustle and hard work to make ends meet on youtube Increasingly with low CPM ad impressions and views harder to get as youtube redesigns for bigger partners burgeoning stars have to find more and more way to bring in extra money.

What might have attracted The Amazing Race to these two untested stars?

First Joey and Meghan have almost half a million subscribers combined. Of those Meghan gets on average 20-30k views and Joey between 60-100k view. Of those views I would guess they are in the 13-17 age range and mostly female. This demo, while hard to track on Nielsen, would be an attractive audience for the CBS show to bring in. While holding stead at about 10 million viewers The Amazing Race will need to continue to find new audiences to keep their numbers up on a network where many shows are doing well.

Second Joey and Meghan are naturals in front of the camera practicing talking to a camera for years. Few people get this training and few contests have a proven body of work to demonstrate how they will be on the show.

The benefit is not all on Amazing Race’s side though. Look for Meghan and Joey to take full advantage of being in front of 10 million viewers weekly. I expect to see some interesting weekly online content and live interaction as the show airs building new viewership for their channels as well as the show’s.